Bupa Arabia, claimed to be the number one insurance provider in Saudi Arabia, has launched a new flexible program for Saudi families.

The program is stated to be in line with the needs and requirements of the market and realizing the Saudi families’ aspirations to get the best and finest health insurance services depending on their specialized needs for health services.

This reaffirms Bupa Arabia's keenness to meet its customers' needs and provide the top of the line services for all members of the community, Alshereef Hamideddin, director of individual and family sales at Bupa Arabia, stated.

“The launch of this program in Saudi Arabia for the first time comes in line with our efforts to provide the most pioneering health insurance coverage across all segments. This ensures that we are close to all our female members and community, presenting different state-of-the art schemes that are especially designed to meet every need in that segment and fulfill our promise of being with them for better health,” he said.

“The flexible program is the first of its kind in the Kingdom to serve Saudi families wishing to get distinctive and upmarket health services, while enabling them to customize their insurance schemes according to their specific needs," Hamideddin added.

The program includes many basic features, including coverage for inpatients and outpatients, pregnancy and childbirth. It also offers coverage for dental, optical, and chronic diseases and treatments, alongside many other benefits under four main categories — gold, silver, bronze and blue,” Hamideddin added.