Johan De Nysschen, president of Cadillac & General Motors executive vice president, is to visit Saudi Arabia.
His tour is considered important due to the latest Saudi economic developments and in the light of the new investment opportunities of Vision 2030 as well as the pursuit of Cadillac International to expand and increase its presence in the Saudi market,
He will be visiting Al-Jomaih Automotive Company (AAC), described as the exclusive dealer for Cadillac in the Kingdom and the largest agent for General Motors vehicles in the Middle East.
During his tour, Johan De Nysschen will view plans and strategy of AAC as well as the future of Cadillac in Saudi Arabia.
“He will also support the official launch of the first of its kind Cadillac showroom here in Jeddah, combining luxurious design and innovative identity of Cadillac,” the company stated.
He was appointed president, Cadillac and General Motors executive vice president in July 2014.
Johan De Nysschen is responsible for all aspects of Cadillac globally, including sales, pricing and network development; strategic brand development and marketing; product portfolio planning, including providing critical input for product engineering and design; and overall business results.
His tour is considered important due to the latest Saudi economic developments and in the light of the new investment opportunities of Vision 2030 as well as the pursuit of Cadillac International to expand and increase its presence in the Saudi market,
He will be visiting Al-Jomaih Automotive Company (AAC), described as the exclusive dealer for Cadillac in the Kingdom and the largest agent for General Motors vehicles in the Middle East.
During his tour, Johan De Nysschen will view plans and strategy of AAC as well as the future of Cadillac in Saudi Arabia.
“He will also support the official launch of the first of its kind Cadillac showroom here in Jeddah, combining luxurious design and innovative identity of Cadillac,” the company stated.
He was appointed president, Cadillac and General Motors executive vice president in July 2014.
Johan De Nysschen is responsible for all aspects of Cadillac globally, including sales, pricing and network development; strategic brand development and marketing; product portfolio planning, including providing critical input for product engineering and design; and overall business results.
