Centrepoint, a Landmark Group brand, launched its new back to school collection, which was also hosted at a kids fashion show at the Centrepoint shop of The Dome, located at Prince Amir Sultan Street in Jeddah on Aug. 13. The event was held showcasing the three core retail brands — Babyshop, Lifestyle and Shoemart back to school collection.

Centrepoint claims to be the number one family shopping destination for all the family’s essentials. Bringing together Landmark group’s core brands, Centrepoint offers their extensive collection under one roof, providing customers with back to school essentials such as uniforms, school bags, formal and casual shoes, T-shirts, tops, and school lunch accessories such as water bottle and lunch bags for both boys and girls.

Geared up with stylish outfits and vibrant accessories, participating children modeled the three different brand products, showcasing different bags, shoes, and clothes of the new collections by Babyshop, Lifestyle, and Shoemart. The show ran a total of 12 rounds, presenting the entire array of categories from the collection. And as the crowd applauded enthusiastically, the children had an unforgettable experience and lots of fun trotting on stage in front of the welcoming crowd.

Jayant Khosla, CEO of Landmark Arabia, said: “We’re very excited about our new back to school collection and about the reaction we received from the crowd during the children’s fashion show. Our latest collections have designed to give children and their parents both the essentials and requirements they will need for the new school year, with designs and styles for every gender and age.”

The modeling show was organized by ePage, an international event management agency that operates from various cities in the Gulf states, including Jeddah.