An event was held recently celebrating the historical multi-year relationship between the Coca-Cola Company and Ensan. This was marked by a celebratory affair held at the Marriott hotel, in the presence of senior officials from the Coca-Cola Bottling Company of Saudi Arabia, and Prince Ahmad bin Fahd bin Salman, CEO of Ensan, as well as the children being supported.

On this occasion, a check for SR1.125 million generated from sales proceeds was presented.

The heart of the Coca-Cola Company beats in unison with the respective communities in which it operates. This is evident in the numerous community outreach programs undertaken by the brand and one partnership in particular, which resonates deeply is that with Ensan. As a matter of fact, during the past six years of the partnership, Coca-Cola has raised over SR6 million for Ensan, which has gone directly to enhancing the lives of youths across the country.

This continuing relationship manifests the dedication of Coca-Cola in spreading happiness among the youth. Aspects of this Ramadan campaign also aim at extending support toward the building of assets that will further augment the reality of over 30,000 children. This is apparent in the construction of parks that will outlive the Ramadan time of year.

Abdullah Al-Arrak, AGM of the Coca-Cola Bottling Company in Saudi Arabia, said: “Our continuous relationship with Ensan is of utmost importance to us and a tribute to our commitment to spreading happiness to children. This is a cause we wholly believe in and hold near to our hearts. We applaud Ensan and look forward to continue nurturing and growing our successful partnership.”

Saleh Alyousef, GM, Ensan, said: “As a charity committee dedicated to enhancing the lives of the youth, we truly embrace partnerships like the one we have with the Coca-Cola who have been generous supporters of our cause and an organization we hold in high esteem and regard.”