Emax, claimed to be the Middle East’s largest electronics retailer and part of the Landmark Arabia, has inaugurated its 23rd store at Riyadh Gallery Mall in the capital.

With the opening of this new store, which is stated to be in line with its commitment to establish presence closer to its customers and offer cutting edge electronic gadgets, Emax now operates over 70 stores in the GCC.

The store is spread over a spacious 18,000 square feet of retail space and is designed to meet the consumers growing needs by offering the best experiential zones across diverse categories ranging from home appliances, smart phones, IT, TVs, photography and gaming where the “consumer can actually benefit from trying the product first before purchase.”

CEO Neelesh Bhatnagar said: “We are pleased to launch our 23rd store in the Kingdom as we expand our retail presence to get closer to our customers. This launch is a reflection of our commitment to consumers to provide more value while making shopping for their electronics convenient. Our new Riyadh store comes with the first of its kind fixtures and experiences like TV history wall, large 3D and interactive appliances walls, and a world of appliances zone.”

“Customers can take advantage of several exclusive launch offers at the store along with great benefits such as after-sales services, smart care and extended services, and reward programs that will also be offered on an ongoing basis,” the company stated.

Emax is described as an integral part of Landmark Group — the retail conglomerate founded in 1973 that houses “highly successful retail concepts” such as Babyshop, Shoe Mart, Home Centre, Splash, Lifestyle and Max.

Emax currently has over 70 stores across Saudi Arabia, the UAE, Oman, Qatar and Bahrain.

Emax represents more than 800 brands, with over 100,000 products across more than 20 categories.