Multinational giant GE is set to address regional work force experts to outline a new Future of Work road map, which will unlock the true growth potential of the Middle East, North Africa and Turkey (MENAT) region.

Rania Rostom, chief innovation officer of GE MENAT, will address audiences at the HR Summit & Expo, taking place at the Dubai International Exhibition Centre from Oct. 20-22, to reveal details about how GE plans to redefine economies of scale, create new jobs for youth, reshape supply chains, promote SMEs and accelerate the pace of innovation.

“Mapping the Future of Work in MENAT,” co-authored by Rostom and her colleague Marco Annunziata, GE’s chief economist, spotlights the enormous opportunities of the region to leverage the power of innovation through three fundamental forces — the industrial Internet, advances in manufacturing and the global brain. These three elements aim to contribute to a technological transformation that GE calls The Future of Work.

“At GE, we believe this is an especially important area of focus for the MENAT region,” said Rostom ahead of her presentation at the HR Summit & Expo on Wednesday (Oct. 22).

“The demographics of the region, where more than 50 percent of the population is under the age of 25, mean that the work we do and the way we do it must go through a shift to ensure sustainable and equitable high growth.”

Ramy Bayyour, show director of the HR Summit & Expo, added: “This is an opportunity for HR professionals in the region to hear first-hand from a thought leader whose work will have a tangible impact on the future work force. We believe that Rania’s talk at the summit will influence not only HR professionals but the way in which we recruit and retain talent in years to come.”