Genesys, a major provider of customer experience and contact center solutions, has announced an exclusive partnership with Baud Telecom Company (BTC Networks), one of the major integrated ICT solution providers in the region. BTC Networks has been appointed as the reseller and business partner of Genesys in the Kingdom under a deal.

As part of this collaboration, the two partners will be introducing the new Genesys Business Edition, which is designed to meet the needs of mid-sized companies that require all-in-one functionality that can be deployed fast and easily.

Built on the Genesys customer experience platform, the Genesys Business Edition delivers the optimal customer experience with the simplicity and functionality required by mid-sized contact centers ranging up to 1,000 seats.

“We are delighted to collaborate with BTC Networks, one of the leading and trusted integrated ICT solution providers in the Middle East, on the introduction of our unique customer engagement solution to the Saudi customers. Saudi Arabia is a strategic market for Genesys’ operations in the region,” said Mohamed Afifi, sales director, Genesys Middle East.

“With BTC’s extensive market knowledge and wide client base, Genesys aims to bring better customer experience to Saudi customers on a large scale,” said Tareq Kayyali, country manager — Saudi Arabia, Bahrain and Jordan, Genesys.

“As businesses are trying to deliver best customer experience in order to retain existing customers as well as acquire new ones, new demands in the contact center industry are emerging. To meet these challenging needs of our customers, we have decided to partner with Genesys on the introduction of a pre-packaged all-in-one Genesys Business Edition,” said Ibrahim Kharboush, senior country manager, BTC Saudi Arabia.