Giordano, a global apparel retailer, has launched a Thank You campaign across the GCC that encourages people to express their gratitude to a friend, family member or stranger. Every week during the holy month of Ramadan, a total of five winning stories per week will be chosen and the nominated person will receive a gift voucher.

Giordano has been in the Middle East for over 20 years and is eager to spread Ramadan’s message of generosity and compassion across its customers in the region.

Giordano invites members of its customer loyalty program, World Without Strangers (WWS), to submit a story of their gratitude to a loved one or a stranger via its Facebook page, Giordano Middle East. A jury from Giordano will select the meaningful stories and will be announced every Thursday till July 15.

“Ramadan is a time for kindness and self-reflection but also a celebration of one’s family, friends and others. This is why Giordano has started this campaign to help people recognize and appreciate the people who have had an impact on their lives,” said Ishwar Chugani, MD of Giordano Middle East FZE and executive director of Giordano International.

The gift voucher will be worth AED300, SR300, QR300, OR20, KD25 or BD30 and the winners can claim their gift vouchers at the nearest Giordano store.

“I’m excited to read these stories that happen all around us all the time and even then we have no idea that they are taking place and changing people’s lives,” Chugani added.

This program is open to WWS members in the Middle East. However, it is not required that the nominee is part of the WWS program as well.