HEMPEL Paints has opened its new showrooms in Jeddah and Khamis Mushayt. The openings fall in line with the company’s latest approach toward displaying and offering paint to consumers and come as part of HEMPEL’s expansion strategy, comprising 24 new showroom openings across the Kingdom.

Mohamad Baitie, regional brand manager at HEMPEL Paints, said: “The Jeddah showroom on Sitteen Street has been operating for 10 years, but has been renovated to create a better consumer experience.”

He added: “Both showrooms excel in offering interior products. HEMPEL’s sales teams have been trained on the importance of colors, each color’s effect on the various designs, how to deal with colors and the purpose of each color. They have also been trained to help consumers select the best color scheme that suits their interiors.”

“HEMPEL’s showroom in Khamis Mushayit spans across 400 square meters. It follows HEMPEL’s latest approach and contains specialized and innovative products. We are also currently working on opening new showrooms in Riyadh, Dammam and Qassim, in order to be closer to all of our customers across the Kingdom.”

HEMPEL, whose products are currently being used in villas, residential, commercial units and stadiums, is widely considered as one of the best decorative paints providers in Saudi Arabia, This is in addition to its use in public buildings such as schools, hospitals and airports.

The company launched its first factory in the Kingdom 40 years ago, and in February inaugurated the largest decorative paints factory in the Middle East in Jeddah, covering 7500 square meters and producing 32 million liters annually.

HEMPEL was first launched in 1915 by J.C. Hempel who introduced the idea of marine paints. The company then witnessed tremendous growth and development, leading it to become one of the biggest suppliers of marine, protective and decorative paints in the world.