Haji Husein Alireza & Company (HHA) launched the new Aston Martin DB11 at a ceremony coinciding also with the opening of the new Aston Martin showroom in Riyadh.

The event was attended by Aston Martin management with the participation of Simon Collis, ambassador of the UK in Saudi Arabia.

The DB11 made its world debut in March and is the latest Aston Martin model in a long line of successful DB series models. The DB11 is powered by a 12-cylinder double turbo charged engine generating 600 horsepower and making it the fastest production Aston Martin in history.

The attendees at the event also viewed the prototype DB10 model Aston Martin, which was featured in the latest James Bond film.

The new Riyadh Aston Martin showroom was described as one of the best in the world by Aston Martin’s management and certainly the premier showroom in the MEA and near Asia region.

Ali Alireza, MD of HHA, stated: “HHA is proud of our more than 15-year relationship with Aston Martin and this second world-class showroom we open in Riyadh is a testament to the success of Aston Martin in Saudi Arabia, and our company’s commitment to continue investing in creating an unparalleled customer experience as well as a service level that is second to none in the high luxury sports car segment in our part of the world.”