Home Centre, claimed to be the largest home retailer in the Middle East, has announced the fourth edition of its much-anticipated Room Makeover contest.

Teaming up with brand ambassador Nancy Ajram, Home Centre will give away room makeovers worth AED 15,000 (or its equivalent) to 15 winners selected from six countries in the region — the UAE, Saudi Arabia, Qatar, Kuwait, Oman and Lebanon.

“Regarded as the most awaited room makeover with Nancy Ajram, this season features a unique twist,” the company stated. The season, which commenced on Jan. 17, asks participants to share their thoughts with Nancy on why they deserve to win.

Nancy Ajram said: “People love the idea of winning a room makeover — especially at the beginning of a new year — as it represents a fresh start. Despite this being my first year of association with Home Centre, I’ve seen some beautiful creations as part of the brand’s room makeovers in the previous cycles. Personally, for me it is the human aspect of the winners’ stories that stand out — each of them is a truly deserving candidate. I am excited to see the entries.”

Mederic Payne, CEO, Home Centre, said: “Home Centre’s Room Makeover is truly among the most eagerly awaited consumer-engagement platforms by a brand across the region. The campaign has enjoyed huge success over the past three cycles and we have had numerous requests to re-launch it year after year. For Home Centre, this is purely an opportunity to showcase our core strengths as a market leader in this niche segment and connect with our customers. We have the breadth across our collection to match any preference, and comprehensively deliver a room that meets every need.”

Participants can apply for the contest at any Home Centre store, or by logging on to the brand’s website.