The Human Resources Development Fund (HRDF) rewarded Etihad Etisalat (Mobily) Company in recognition of its efforts in attracting and maintaining functional national cadres as well as allowing career progressing and salary increase.

Mobily confirmed that this award is an incentive to attract more national talents and promote the localization ratios and Saudization plan in the company in addition to the graduation of leaders working in the Saudi market.

Melfi Al-Marzoki, senior executive officer, HR Center of Excellence, received the award on behalf of Mobily in the presence of HRDF officials Omar bin Meezan Melibari, DGM for customer care, and Muhammad bin Abdullah Al-Absi, GM for Riyadh region.

The Nitaqat Saudization program aims to stimulate private sector enterprises to raise Saudi workers' wages and to hire more jobless Saudis, as well as to upgrade the classification of their Nitaqat plans.

Mobily won formerly Prince Naif Gold Saudization Award several times as part of Mobily’s strategy in raising the ratio of Saudization and the development of Saudi employees. This contributed toward providing a work environment that helped to increase productivity and enhance self-efficacy of the employee.

The most prominent motivation provided by Mobily for its Saudi employees are the year-round continuous training programs, and provide the opportunities for employees who desire to continue their college education or get a master's degree or doctorate or any other specialized certificate.

Mobily also offered leadership and professional development programs in collaboration with Franklin Covey Middle East Foundation.

Consequently, 100 employees already graduated and mastered the most prominent programs that will, by God willing, contribute to the development of the company's business in the long term, as well as raising the level of their competency.

In this context, Mobily presented a program of promising leaders, which included 60 candidates from the company's employees, 80 percent of them Saudis.