What makes an award-winning smartphone even better? It is choice, according to HTC Corporation, a global leader in mobile innovation and design, which announced the launch of its color campaign in the Kingdom. The HTC One (M8) is available in six colors at all electronic retailers across the country, for SR2,599.

Choose a smartphone to suit your personality from a bouquet of eye-catching colors, including steel blue, glamour red, and blossom pink, as well as amber gold, glacial silver and gunmetal grey.

Not only is HTC offering an HTC One (M8) in colors to suit all personalities, but consumers will receive the HTC case for free from all retailers.

Neeraj Seth, head of marketing HTC MEA, of HTC Corporation, said: “Our award-winning flagship smartphone has a lot to offer, and now it brings even more to the table with a great variety of colors for consumers to choose from. Color should not be underestimated; while your choice of smartphone makes a statement about your outlook on life, color is an unspoken insight into your personality giving everyone you meet a clear understanding of who you are. Whether you’re lighthearted and creative like blossom pink, trusting and calm like steel blue, or as vivacious as glamour red, there’s an HTC One (M8) to represent exactly who you are.”

The HTC One (M8), HTC’s new flagship smartphone, takes the award-winning HTC One experience to the next level.

It features the all-new HTC Sense 6, with a high quality metal unibody and a smart sensor hub that anticipates one’s needs, using motion launch controls to make everyday tasks easier.

Its new duo camera technology delivers creative, professional-looking photos and amazing effects. It features the HTC BlinkFeed news feed, with natural scrolling to create a smooth, more natural experience.