HTC Corporation, a pioneer in innovation and design, has unveiled its most personal, beautiful and powerful smartphone yet, the HTC One M9, at two different events in Riyadh and Jeddah. The newest addition to the HTC One family will be available from major retailers and mobile operators from the end of March, priced at SR2,799.

Philip Blair, president HTC, EMEA said: “HTC is consistently pushing the boundaries, we broke records with the HTC One M8. Today HTC is one of the top three preferred smartphone brands in the region. Our objective is to consolidate our presence in the region and we plan to achieve this by continuously listening to our customers’ needs and delivering great products.”

HTC has unveiled its most personal, beautiful and powerful smartphone; the HTC One M9 is a classic yet timeless celebration of beauty and elegance that combines high style and performance, enabling you to get the most from your mobile phone

“Our newest smartphone is, once again, pioneering innovation and design by offering our customer a more intuitive phone and a more refined experience than ever,” said Nikitas Glykas, vice president, HTC MEA.

Building on a three-year pursuit of excellence, the HTC One M9 melds the best of the award-winning HTC One M7 and HTC One M8 into a stunning, iconic design.

“At HTC, we want to surprise and delight our customer, and the HTC One M9 does just that by being one of the most intuitive premium all metal smartphones on the market today. With the launch of the M9 today, we are taking our award-winning HTC One concept a step further,” said Neeraj Seth, head of marketing, HTC MEA.

“Our latest offering exemplifies innovation, lifestyle integration and sets new standards for smartphones in the region,” he said.