Huawei, a major global information and communications technology (ICT) solutions provider, partnered with Zain Group, a pioneer mobile telecommunications provider in the MENA, to identify the foremost technology innovations planned for the year ahead, which aim to deliver an enhanced customer experience to subscribers across the region, at the three-day annual Zain Technology Conference 2013, which ended in Dubai recently.

Huawei put forward an expanded agenda of keynote sessions during this year’s conference. With a key focus on the importance of customer experience management as the emerging theme for the ICT industry, the sessions emphasized high-quality mobile broadband infrastructure, modern business-enabling IT systems and the monetizing of customer experience as the way forward for telecom operators. Investigating recent advancements within the areas of 4G mobile broadband, telecom business support systems (BSS) and smart city solutions, the conference also highlighted several new convergence strategies for aligning voice, video and data services for subscribers.

“The world of telecommunications and network technologies is a constantly evolving one and at the heart of this evolution today is the customer experience, with new innovations being geared dramatically toward adding value to the user experience, whether individuals or businesses,” said Shi Yaohong, president of Huawei Middle East. “The strategic partnership between Zain and Huawei is a fantastic example of collaboration for customer experience enhancement, with this year’s Zain Technology Conference opening up new avenues for true cross-industry collaboration,” Yaohong added.

The Middle East is one of the fastest growing regions for the global telecommunications sector with the region’s spending on IT infrastructure predicted to jump to over $192 billion in 2013.

"The 2013 Zain Technology Event is a platform for all of Zain’s management and partners to exchange telecom expertise, tools and technologies,” says Scott Gegenheimer, CEO of Zain Group.