Ideal Standard International, a major provider of innovative and design-driven bathroom solutions, has announced the formation of a commercial partnership with Roots Group of Arabia that will expand their commercial activities in Saudi Arabia.
The partnership will promote and sell Ideal Standard products marketed under the Ideal Standard, American Standard, Armitage Shanks and Jado brands in Saudi Arabia and will be operationally headquartered in Jeddah.
“I am delighted with the formation of this strategic partnership. The complimentary capabilities of the two companies create a very strong organization, which will serve the market with a combination of leading products and leading service,” says Chairman David Hamill.
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