Ghassan Ahmed Al Sulaiman Furniture Trading, IKEA Saudi Arabia, reinforced its support for education through its Soft Toy for Education campaign, which ran from November to Jan. 15.

In its third year, the campaign has achieved “great success” garnering SR350,000 for the Disabled Children’s Association (DCA).

To celebrate the achievements of this year’s campaign, a morning of entertainment was organized for the DCA children. Media personnel were also present, where they witnessed the check handling ceremony and also took part in a roundtable, discussing the success of the campaign with IKEA Saudi Arabia’s CEO Saud Al-Sulaiman, and DCA Director Zuhair Abdulraheem Maimani.

Saud Al-Sulaiman expressed his gratitude to the Saudi society for their continuous support and generosity and said: "Through this campaign we believe that we have achieved our ultimate goal by encouraging the community to interact with initiatives that aim to instill social solidarity and values. We are extremely proud of the response we received in this year’s campaign, which will ultimately provide the children with the tools needed for a better future."

Maimani expressed his gratitude for the continued support provided by IKEA Saudi Arabia, stating: "This effective partnership with IKEA Saudi Arabia has enabled us to make a lasting difference in unlocking a brighter future for the DCA children. The Soft Toy for Education campaign has certainly played a major role in supporting these precious children, which reconfirms the great impact the campaign has had since inception.”

He added: “This proactive initiative has gained the interest of DCA Chairman Prince Sultan bin Salman. We would also like to extend our heartfelt thanks to IKEA customers who contributed to the success of this campaign. IKEA Saudi Arabia is continuously committed to giving back to the community, with the help of its customers.”