Joyalukkas, described as the world’s favorite jeweler, continues its expansion drive with the opening of 12 new showrooms at selected locations across the GCC and India in the last week of October.

The back-to-back inaugurations were in keeping with Joyalukkas Chairman and MD Joy Alukkas’ objective to make the brand more accessible to all jewelry lovers.

The opening of the new showrooms, just before the historically frenzied gold and jewelry buying months of November and December, is a move that was welcomed by loyal customers.

The LuLu Hypermarket, Alkhobar, showroom was re-launched by Sattam Al-Omairi, director, Joyalukkas KSA, in the presence of the Joyalukkas Group chairman, Dileep P. Nair, regional manager, Joyalukkas KSA, Abdul Basheer, regional director, LuLu Hypermarkets-EP, Salam O.S., regional manager, LuLu Saudi Hypermarkets-EP, Abdul Razak, CEO, Eram Group, Abdul Rahman, executive director, SAS General Service, and many others on Nov. 4.

The LuLu Hypermarket, Al Batha showroom, was inaugurated by the Joyalukkas group chairman in the presence of Shihab Kottukadu, NORKA Saudi representive and Indian Social worker, Dileep P. Nair, regional manager, Joyalukkas KSA, Shehim P.K., regional director, LuLu Saudi Hypermarkets-CP, Nemil T.N., leasing manager, LuLu Hypermarkets, KSA, Abdul Rehim, GM, LuLu Hypermarket, Al-Batha, and others on Nov. 5.

Joyalukkas Group chairman said: “We are very pleased that our goals to expand rapidly across the GCC and India are coming to fruition according to schedule proving that there is quite a demand for the unique Joyalukkas experience. I personally thank each and every customer for the support and encouragement offered to us over the last 28 years.”

The new showrooms feature the brand’s signature and spacious interiors, showcasing the jewelry collections’ world-class craftsmanship, as well as the high quality of service Joyalukkas is known for in all its locations, he added.