Joyalukkas, a global jewelry retail chain, expanded its presence in Saudi Arabia by opening its new showroom, at Dammam Ladies Market, King Faisal Street, Dammam.

This is as part of its mega expansion plan for this financial year across India, the GCC and a couple of new countries.

The Showroom was inaugurated by John Paul Alukkas, executive director, Joyalukkas Group, and Sattam Al-Omairy, director, Joyalukkas KSA, in the presence of many local dignitaries and VIPs.

“Our plan for Joyalukkas Jewellery in this financial year includes strengthening our presence across the world, opening our showrooms in cities and towns that we feel are ready for Joyalukkas’ experience,” said Joy Alukkas, chairman and MD, Joyalukkas Group. “I am very pleased to say we are well on our way to fulfilling our promise to be wherever our customers are, and are planning to expand our presence in the region further.”

“Vision for our jewelry business is to ‘ornament the world’ and we will manage this by offering customers the best mix of price, choice, convenience and service,” said John Paul Alukkas.

Joyalukkas Jewellery is currently a 120 plus showroom chain network spread across 11 countries around the world.

The brand, described as one of the world’s largest jewelry retail chains, is a part of a multi-billion dollar global conglomerate, which has varied business interests. The Joyalukkas Group’s business interests include jewelry, money exchange, fashion and silks, luxury air charter, malls and realty. The retail chain has presence in Singapore, London, the UAE, Malaysia, Bahrain, Kuwait, Qatar, Oman and India, aside from Saudi Arabia, and will soon open in two new countries.

The new showroom features over one million collections and designs in gold, diamond, precious stones, platinum and pearl. The collection is a mix of traditional, ethno contemporary and international designs.