Jewelry retail chain Joyalukkas has announced its new summer promotion. The Joyalukkas Drive Your Dream promotion coincides with the peak summer shopping period. Shoppers at any of the Joyalukkas Jewellery showrooms will get a chance to win 12 Audi cars and 3 kg of gold during the campaign period.

“Our business is to cater to desires and aspirations of jewelry lovers, and with the addition of mega winnings of 12 Audi cars and 3 kg gold we hope to make their dreams come true. For this summer, we have planned exquisite collections, best prices and dream winnings so that shoppers during this peak buying period get the best for their money,” said Joy Alukkas, chairman and MD, Joyalukkas Group.

The Drive Your Dream promotion continues till Aug. 1. In addition to the winnings of 12 Audi cars and 3 kg gold, Joyalukkas offers low gold rates during the campaign period.

Joyalukkas also introduced a host of new summer collections and designs in gold, diamond, polki, pearl and precious stones to meet the shoppers’ demand and expectations.

“Our objective is to make this summer a special season for every shopper at Joyalukkas,” said John Paul Joy Alukkas, executive director of Joyalukkas group.

Drive Your Dream is stated to be one of the biggest promotional initiatives launched by the super brand for jewelry shoppers. The initiative is being simultaneously launched across all Joyalukkas showrooms in the Middle East, Singapore and Malaysia.