L’azurde, a major jewelry company, has been given the Best Jewelry Brand award in Saudi Arabia.

The award was presented by Luxury Lifestyle Awards, the international entity dedicated to recognizing the most outstanding brands for its distinguished initiatives and achievements.

The award was presented during the eighth version of the Luxury Lifestyle Awards’ annual ceremony held in Dubai in May.

This annual prize was presented by Luxury Lifestyle Awards, in cooperation with PricewaterhouseCoopers (PwC), at a ceremony attended by a large number of luxury brands and international personalities.

This prize comes in recognition of the excellent performance of L’azurde, and in particular its diamond collections – confirming the preeminence of L’azurde’s collections in comparison with its Saudi competitors.

Selim Chidiac, L’azurde’s CEO, expressed his pride at receiving such a “prestigious prize” and noted that this selection by Luxury Lifestyle Awards confirms L’azurde’s premier position. Chidiac thanked L’azurde employees for their efforts and commitment to the company.

L’azurde is the fourth largest gold manufacturer in the world, presenting 3,000 designs each year. These begin with the neo-classical designs and continue through to the most modern fashions. These are made available by manufacturers in Riyadh and Cairo.

L’azurde designers use the highest quality gold and diamonds from around the world, with assistance from a select group of jewelry designers and top of the range technology. L’azurde offers its products to the MENA, before exporting these to numerous countries around the world.

Fahed Ghanim, GM of L’azurde’s retail department, expressed his pleasure at receiving this prize, in the form of a golden crown to represent luxury and distinction. He said that winning this prize came in recognition of the efforts of those working at L’azurde and was a valued addition to the outstanding record of the company, already glittering with achievements.