LG & Shaker Group introduced their ‘revolutionary’ 2015 SASO-compliant air conditioner (AC) range and technologies in Riyadh. The unveiling held at a media conference was described as the first of its kind in the Saudi market. Top management executives from Shaker Group and LG Electronics, along with their business partners were present.

The new product lineup includes five Korean made split models, three Saudi made split models and four Saudi made window models.

LG’s flagship residential AC — the Titan Deluxe Big eco Inverter V — that boasts exceptional durability and powerful cooling with essential features for surviving the region’s unrelenting heat was also revealed to the audience, being considered as the companies’ hero product for the year. The new model also guarantees highly energy-efficient operation and protects consumers and their families by offering several advanced health care features.

The dual tropical compressor and gold fin features, both incorporated in the Titan Deluxe Big eco outdoor unit, offers improved durability and operational stability — even in temperatures as high as 60 degrees Celsius. In addition, the LG Titan boasts superior cooling power, rapidly reducing the indoor temperature to the user’s desired level through optimized cooling functions such as the 20m windblast and jet cool II.

Jameel Al-Molhem, MD of Shaker Group, stated: "Our 2015 product lineup, including internationally and locally manufactured devices, is compliant with SASO regulations and consistent with the Saudi government regulations toward more energy efficient technologies, thus leading to a healthier environment."

Deuk Soo Ahn, president of LG Saudi Arabia, stated: “LG's AC business is a leading player in the global air conditioning market, particularly in Saudi Arabia where these devices are turned on almost year round. The Titan Deluxe Big eco Inverter V is a fresh example of LG's ongoing innovative R&D.”