LG Electronics (LG) unveiled the company’s latest OLED TV lineup at its MEA regional launch held in Dubai.

The event included a presentation detailing LG’s "rise to the top of the global OLED industry and how the company intends to use its edge in technology to build on its leading position by offering its customers the absolute best in innovation, technology and design."

Guests were also able to hear video endorsements from Former Director of MBC Action Iyad Qassem and live endorsements from OLED VIP consumers from the MEA region.

The regional event was hosted by Kevin Cha, president, MEA Region, and Hyoung S. Park, group leader of Home Entertainment Company’s sales and marketing, LG Electronics.

Additionally, LG partners and 36 OLED consumers attended from across the MEA region to celebrate the launch of the new OLED TV lineup.

The new TV lineup claims to deliver perfect black and colors with an infinite contrast ratio as well as wider viewing angles thanks to its self-lighting pixels.

“The MEA region is a diverse and growing market, and LG sees huge potential here for OLED technology,” said Kevin Cha, president, MEA Region, LG Electronics, at the event.

Deuk Soo Ahn, president of LG Electronics Saudi Arabia, said: "LG truly revolutionizes the OLED TV industry with its incredible efficiency and benefits dedicated to TV viewers. The unique approach adopted by LG takes the viewing experience to another level, paving the way to more groundbreaking innovations in the nearest future.”