The LG Signature family consists of four super-premium products. These include the thin picture-on-glass OLED television, which takes the immersive viewing and listening experience to the next level with its new artificial intelligence (AI) feature; a sleek refrigerator with an InstaView Door-in-Door feature to keep food fresher; a bold new black stainless steel washer and white all-in-one washer/dryer unit, and an intuitive air purifier designed to filter the air in any home in any environment in order to protect the family from pollutants and allergens.

Kevin Cha, president LG Electronics Middle East and Africa, said: “LG Signature stays true to the essence, delivering a new sense of life for the most discerning customers. Our role at LG is to innovate for a better life, and with LG Signature, we not only provide unparalleled performance, but generate an intuitive user experience whilst accentuating aesthetic satisfaction.” 

Now, people can elevate the look and feel of any room to meet their exquisite design taste and preferences.”

The minimalistic design of the LG Signature OLED TV W8 follows LG’s “less is more” philosophy to highlight the beauty of the screen alone. Additionally, the W8’s sleek and captivating ultra-thin profile makes the TV appear to be levitating in mid-air — like a piece of art — adding to the sense of immersion.