LG Electronics has marked the start of InnoFest, its two-day innovation festival, attracting over 250 retailers, partners and customers from across Saudi Arabia.

Launched under the motto, Innovation for a Better Life, the event restates LG’s commitment and underlines its robust plans, ushering a new product lineup for the year.

Eddie Jun, president of LG Electronics Saudi Arabia, said: “Saudi Arabia has just witnessed an exponential progress coupled with the fast paced development from LG Electronics that aspires to maintain its leading position through pioneering products. LG Electronics is marching ahead by introducing new and innovative products that remain the consumers’ favorite.”

From the OLED TVs to the TWIN Wash washing machines, InnoFest 2016 has laid the ground for LG’s product lineup.

LG’s latest and premium signature lineup was also highlighted at the show. This range includes the newest 4K OLED TV, a high tech refrigerator, washing machine and an air purifier that merge the “best know-how with the best designs.”

While the LG OLED TV is a leap forward in design with the screen looking like a floating sheet of glass, the refrigerator adds some features designed to make it more efficient and convenient.

LG’s air purifier comes with a transparent panel making the air purification a visual experience as the Aqua Cyclone feature uses water to filter out chemicals and contaminants to bring the room to comfortable humidity levels.

Key focus on innovation was also showcased with LG’s flagship OLED TV equipped with the up-to-date display technologies, including high dynamic range (HDR).

The G6 and E6 are the first TVs from LG to feature the company’s picture-on-glass design, which boasts an ultra-thin 2.57 mm OLED panel with a translucent glass back and forward-facing sound bar speaker system.

LG’s front loading washing machine with its TWIN Wash System was a great attraction.