Lipton, a major tea brand and the region's favorite, announced the successful completion of its most popular consumer campaign to date ‘Dip and Win’ campaign. Huge celebrations were held in Jeddah, after successfully running this campaign for the past two months. One lucky winner was presented with the last Chevrolet Captiva 2012 car during this celebration.

The winners expressed their happiness about winning a host of amazing prizes. They praised Lipton for proving its credibility and high level of commitment toward its customers through this unique first-of-its-kind campaign. They also appreciated all the efforts made by the dedicated Lipton team that provided them with round-the-clock service and unwavering support during this campaign.

The Dip & Win campaign covered thousands of prizes and promotions across the Kingdom. Some of the prizes that were up for grabs included smartphones, cameras, LCD, computer Tablets, mp3 players, cups and kettles. The Grand Prize was the opportunity to win 6 Chevrolet Captiva 2012 during the course of this campaign. Toufic Elakhrass, F & B marketing director, GCC, Unilever Arabia, said: “We are happy about the huge success of our campaign that was designed to meet with the expectations of Lipton lovers across the Kingdom.We wanted more of our loyal Lipton drinkers to be rewarded in this year's campaign for their loyalty and trust in the brand.”

Winners can still receive awards until the end of February 2013, by calling the toll free number meant for this campaign: 8001191999. This was the second consecutive year Lipton ran the campaign. The first one was launched in 2011 and was highly successful. This year Lipton spent millions of Saudi riyals on the prizes and advertising to ensure they reached the maximum number of Lipton tea lovers in the Kingdom during the course of the campaign.