LuLu British food festival will take place at all of its hypermarkets and outlets across Saudi Arabia from Saturday (May 9). Simon Collis, ambassador of UK and Northern Ireland to Saudi Arabia, the guest of honor, will open the festival at 11 a.m. at the LuLu outlet in Murabba, Riyadh. The promotion will run nationwide till May 16.

Collis said: ‘I encourage everyone to come to the Food is Great week at LuLu Hypermarket, which showcases the best of British food and cuisine. This festival gives everyone the opportunity to enjoy a variety of high quality and popular food products from the UK. I am particularly pleased that this event is being held with active support from LuLu’s British subsidiary, the logistics and packaging center in Birmingham, a vital part of the LuLu Group’s strong partnership with the UK.”

The British Week 2015 will be a much better experience for the customers as the event is organized with active support from LuLu’s British subsidiary "Y" International (UK) Ltd. in Birmingham.

The British week will showcase over 5,000 indigenous top quality British produces in various categories. Both food and non-food items are being showcased in the eight-day long festival, which celebrates the culture, cuisine and industry of the UK firms. Food items include traditional cheeses, cakes and other assorted delicacies.

Adrian Paul Crampton, LuLu's operations, said that the idea behind the promotion is not only to bring a new variety of products but also to highlight different aspects of British culture. “This is an opportunity to present to our customers a different culture and tradition. It is great to be able to showcase the range of British products and also provide an insight into another country.” On offer are free tickets to the UK through a raffle draw at the end.