LuLu Saudi Arabia is organizing its British Fest from April 25.

Named Great Britain, Great offers, the week long festival will have LuLu transform itself into a “paradise for food lovers” with a host of culinary delights from the West.

Ambassador to Saudi Arabia Simon Collis will inaugurate the festival at LuLu Murabba branch.

During the week, the best of food products from the UK will be showcased.

The event will be running at all of the LuLu branches in Saudi Arabia, displaying wide varieties of more than 5,000 Western products and some exclusive ones only for the Saudi market.

LuLu Saudi Arabia has enjoyed strong ties with the UK market with a steady, continuous import of confectioneries, and dairy and frozen food from the country.

With the increase in demand for fresh products from the region, LuLu started the operation of its stringently quality conscious and efficient processing and procurement unit in Birmingham, thus easing the process of fresh produce supply to all their 124 LuLu stores.

“The British Fest is bound to strengthen the bond as Lulu introduces to Saudi Arabia many more brands and products manufactured in the UK,” LuLu stated.

Identifying Britain as a land that has given birth to some of the most popular and preferred brand names, LuLu Saudi Hypermarkets has taken this initiative to bring in some of the favorites from Britain for their shoppers.

“Owing to our rich cultural database of shoppers, we strive to bring in the best of products from across the world,” LuLu stated giving an open invitation to everyone to be part of this shopping experience.