LuLu Hypermarket has announced the start of its food festival. The Food Fiesta 2016 is being held at all LuLu Hypermarkets across the Kingdom.

The 14-day festival will be inaugurated at 11 a.m. on March 24, at LuLu Hypermarket Murabba, Riyadh by prominent Saudi actor Marzouk Alghamdi.

The festival welcomes avid food lovers to discover world food heritage and multi-cultural culinary traditions through the lineup of world-class cuisines.

“Waiting is over, now it is your time to experience the depth of food varieties. LuLu Food Fiesta is here, calling foodies from around the world to enjoy a whole new level of culinary experience. The event offers delicious dishes for foodies, where our chefs will create special sets of creative menus and serve flavorsome food throughout the festival time,” said the LuLu Hypermarket management.

The annual LuLu food festival offers a flavor for every taste, targeting residents as well as expatriates to show them what they have been missing.

The 14-day promotion will have a lot of special attractions and colorful activities like live cooking demonstration, free sampling, quiz competitions, exhibition and sale of international food varieties.

The annual event also offers free sampling and sale from different countries around the world where LuLu will showcase its cuisines, with an eye on spreading the culture of Middle East, European, Chinese, Thailand, Philippines, Egypt, Syria, Lebanon, Sri Lanka, India and Pakistan.

The Flavors of India features the rich culture and cuisines of the country’s southern and northern regions.

Secrets of the chef are one of the major attractions of LuLu Food Fiesta; people can talk with the celebrity chef during the festival days and can be part of his live cooking demonstration.

Tomato week, berry week, fish fest, meat fest, product of the day, daily surprises and hourly offers are among the festival attractions, the management added.

“We have planned many competitions and raffle draws to win LuLu gift vouchers worth SR100,000, with the support of our strategic partners; their huge support in this season make us to provide attractive and challenging discounts in all departments during the festival season,” said LuLu’s media and PR officer.

LuLu’s half pay back and back to school promotions are running during the current season with the opportunity to get back gift vouchers each valued at SR100 on purchasing garments or footwear of major brands worth SR200. This promotion ends on April 16.

The food festival also presents an opportunity for the whole family to join in a fun meal. “The festival will be so much fun where we can gather with friends and family for a great Food N Fun experience,” a LuLu management executive said.