The Maison Boucheron celebrates the opening of its new Saudi boutique, at El-Khayyat Center, Jeddah, which reflects a new concept inspired by the renowned Parisian jeweler. Boucheron is expanding its presence with this Parisian-style boutique to offer its creations to the Kingdom’s clientele.

The Boucheron Hotel Particulier is described as a tribute to light bringing a new level of Parisian luxury to Jeddah. This 100 sqm boutique was designed to reflect the contemporary Hotel Particulier of the Maison Boucheron. Its light marble facade was inspired by 26 Place Vendome, the historic address chosen by Frederic Boucheron in 1893.

Upon entering, the customer is immersed in a colored decor that celebrates the exceptional luminosity of the famous Place Vendome boutique. Inviting customers to delve into the graceful setting, the boutique claims to evoke a relaxing aura to create a unique welcome and an exceptional buying experience.

Emblematic timepieces will be presented alongside iconic jewelry creations, such as the graphic Quatre and the timeless Ava.

The Serpent Boheme collection will be found here, a tribute to the love story between Frederic Boucheron and his wife Gabrielle.

Boucheron’s watchmaking art will also take center stage with the new Epure collections. A selection of Pompon and other high jewelry pieces is also offered to Saudi Arabia’s discerning clientele.

Renowned for the excellence of its hospitality for more than 157 years, the Maison Boucheron welcomes its customers as it would its friends. Over the years, it has forged very strong ties with its distinguished clients by offering unique creations to accompany them in celebrating the most important moments in their lives.

In the finest tradition of French high jewelry, Boucheron also offers a special order service with an exceptional experience, guiding the client in every step of the creation.