Makkah Gov. Prince Mishaal bin Abdullah, who also chairs the Haj Central Committee, has honored Mobily for its partnership in the national media campaign for pilgrim awareness organized for the annual Haj and year-round Umrah seasons.

On behalf of Mobily, its Executive GM, Corporate Communications and PR, Humoud Al-Ghobaini received the honorary shield.

Al-Ghobaini expressed his thanks and appreciation to the prince for giving Mobily the opportunity to contribute in the service of the pilgrims.

He added that the national media campaign organized by the Makkah governorate to educate the pilgrims came out of the attention and care provided for the two holy mosques by the wise leadership.

He noted that the objectives, upon which this campaign is based, confirms the sense of responsibility entrusted to the organizers in order to provide the best means of comfort to the pilgrims and guests of the holy mosques.

Al-Ghobaini added that Mobily has mobilized all its potential technical support for the campaign, including the social network sites and sales outlets of the company across all international airports, land and sea ports, and the holy sites, through the distribution of awareness leaflets and publications in many different languages.

Mobily is sponsoring this campaign for the fifth consecutive year in a move that aims to promote the objectives of this national campaign and to deliver its lofty and noble message out of its social responsibility.

The campaign, with the slogan, "the right way is with Haj permission," aims to educate the pilgrims, and inculcate in them the culture of reverence for the holy sites.

“The campaign is directed to pilgrims, service providers and all members of the community through awareness campaigns based on the respect and the sacredness of the holy places and in compliance with regulations and instructions,” he stated.