Max, a leading value fashion brand in the region, has undergone a digital transformation to simplify and enhance the shopping experience for its customers. Based on customer feedback on their shopping preferences, Max has launched a number of innovative services that continue to build on its regional success.
Starting with a single store in the UAE in 2004, Max now serves customers in over 350 stores across 16 countries.
Max’s digital transformation is underpinned by the launch of its new online shopping website (www.maxfashion.com) and applications for iOS and Android devices.
Max also launched a way to shop directly from their Instagram account — maxfashionmena. Max has transformed the shopping experience of its customers by offering a wide variety of women's, kids' and men’s apparel and accessories including footwear and household products, all at the click of a button.
Response to the new site has been positive with over 2.5 million page views since it went live on Nov. 24, 2016. The site also offers free delivery on orders above AED200 ($54) for all online purchases.
“The world is going through a major transformation thanks to the availability of smartphones and improved mobile connectivity, making retailers rethink their approach to delivering on their customers’ needs and expectations,” said Tanya Todd, CEO at Max Fashion.
“By listening to our customers and understanding their shopping preferences, we are able to maintain market leadership by providing great fashion products, coupled with world-class customer experiences.
"Whether it is innovation in products or in design at the retail level, or in the way we interact with our customers through our digital channels, our goal is to offer customers the most rewarding experience in value fashion.”
Max has recently launched #MyMaxStyle to inspire the youth to share their looks using the hashtag and stand a chance to get featured on www.maxfashion.com. Through this initiative, Max wants to target and inspire their growing customer base of millennials across the region.
Max will soon become one of the first retailers in the region to launch its own ‘Click and Collect’ service, allowing customers to make online purchases at their convenience and choose to collect their items at their preferred Max store.
Starting with a single store in the UAE in 2004, Max now serves customers in over 350 stores across 16 countries.
Max’s digital transformation is underpinned by the launch of its new online shopping website (www.maxfashion.com) and applications for iOS and Android devices.
Max also launched a way to shop directly from their Instagram account — maxfashionmena. Max has transformed the shopping experience of its customers by offering a wide variety of women's, kids' and men’s apparel and accessories including footwear and household products, all at the click of a button.
Response to the new site has been positive with over 2.5 million page views since it went live on Nov. 24, 2016. The site also offers free delivery on orders above AED200 ($54) for all online purchases.
“The world is going through a major transformation thanks to the availability of smartphones and improved mobile connectivity, making retailers rethink their approach to delivering on their customers’ needs and expectations,” said Tanya Todd, CEO at Max Fashion.
“By listening to our customers and understanding their shopping preferences, we are able to maintain market leadership by providing great fashion products, coupled with world-class customer experiences.
"Whether it is innovation in products or in design at the retail level, or in the way we interact with our customers through our digital channels, our goal is to offer customers the most rewarding experience in value fashion.”
Max has recently launched #MyMaxStyle to inspire the youth to share their looks using the hashtag and stand a chance to get featured on www.maxfashion.com. Through this initiative, Max wants to target and inspire their growing customer base of millennials across the region.
Max will soon become one of the first retailers in the region to launch its own ‘Click and Collect’ service, allowing customers to make online purchases at their convenience and choose to collect their items at their preferred Max store.
