Inside the Middle East, the ground-breaking monthly show about the region’s dynamic cultural diversity, has been sponsored on CNN International by the MiSK Foundation. The show started from Nov. 24.
MiSK’s association with one of CNN’s flagship shows about the Middle East is at the heart of a new campaign by the foundation to contribute to the fulfillment of Saudi Vision 2030 by empowering and enabling the younger generation to increase their contribution to the development of Saudi Arabia.
It is the MiSK Foundation’s first major international campaign since being established by Prince Mohammed bin Salman, deputy crown prince and minister of defense, to empower, nurture and inspire young Saudi men and women to fully realize their potential as part of the Kingdom’s ongoing economic transformation.
The campaign will show Saudi Arabia’s commitment to learning and leadership and seek to expand the MiSK Foundation’s initiatives in collaboration with world renowned institutions such as Harvard University, Khan Academy and the Boston Consulting Group.
Inside the Middle East draws on CNN’s presence in and understanding of the region to tell stories about art and culture to CNN’s global audience. The first MiSK Foundation-sponsored episode aired on Nov. 24 included reports on independent film-making in Cairo, contemporary arts in Jeddah and body art in Amman.
The MiSK Foundation is positioned alongside Inside the Middle East content on all platforms, which include CNN International’s global TV feeds through branded billboards as part of vignettes and through exclusive advertising presence on a bespoke microsite on CNN Digital, including CNN Arabic.
“We are delighted to partner with the MiSK Foundation to share with our global audience its drive to connect young Saudis to the global economy through the promotion of innovation and entrepreneurship,” said Rani R. Raad, president, CNN International Commercial.
MiSK’s association with one of CNN’s flagship shows about the Middle East is at the heart of a new campaign by the foundation to contribute to the fulfillment of Saudi Vision 2030 by empowering and enabling the younger generation to increase their contribution to the development of Saudi Arabia.
It is the MiSK Foundation’s first major international campaign since being established by Prince Mohammed bin Salman, deputy crown prince and minister of defense, to empower, nurture and inspire young Saudi men and women to fully realize their potential as part of the Kingdom’s ongoing economic transformation.
The campaign will show Saudi Arabia’s commitment to learning and leadership and seek to expand the MiSK Foundation’s initiatives in collaboration with world renowned institutions such as Harvard University, Khan Academy and the Boston Consulting Group.
Inside the Middle East draws on CNN’s presence in and understanding of the region to tell stories about art and culture to CNN’s global audience. The first MiSK Foundation-sponsored episode aired on Nov. 24 included reports on independent film-making in Cairo, contemporary arts in Jeddah and body art in Amman.
The MiSK Foundation is positioned alongside Inside the Middle East content on all platforms, which include CNN International’s global TV feeds through branded billboards as part of vignettes and through exclusive advertising presence on a bespoke microsite on CNN Digital, including CNN Arabic.
“We are delighted to partner with the MiSK Foundation to share with our global audience its drive to connect young Saudis to the global economy through the promotion of innovation and entrepreneurship,” said Rani R. Raad, president, CNN International Commercial.
