Etihad Etisalat (Mobily) interacted with the World Day of Down Syndrome by sending awareness SMSs to its subscribers in cooperation with the Down Syndrome Charity Association (DSCA). This is described as a move to make people aware of Down syndrome, and those who suffer from it, especially children, and how to integrate them into society.

Mobily’s initiative emerged from its belief that social responsibility is a broad concept that carries a human dimension felt by everyone in the community toward his homeland, and the adoption of this concept will enhance the coherence and cohesion in the society.

Moreover, Mobily puts within its priorities the support of programs implemented by charity associations in the Kingdom, which directly affect certain segments that deserve the most attention in order to be able to realize their role in the development of society.

The DSCA aims through this World Day on March 21, to publicize the awareness and communication with the public, and from this perspective it has been publicizing the World Day of Down syndrome.

On this basis, March 21 was chosen for compatibility digitally with chromosome 21, that disrupts the course of growth and lead consequently to limitations in the ability to learn. March is the third month of the year that symbolizes the trisomy, which occurs in the chromosome.

Presently, DSCA is providing education and training for children with Down syndrome since the early intervention stage.

It is also considered as a liaison between the families and the public and private schools to transfer children from the stage of early intervention to education and training program in addition to establishing a national training center for the training of trainers and teachers and to qualify them in the areas and conditions associated with Down syndrome.