Mohamed Yousuf Naghi Motors (MYNM), dealer of Hyundai cars in the western region of Saudi Arabia, recently took 60 lucky customers to Russia to cheer for the Saudi Arabia national football team in the 2018 FIFA World Cup.
This initiative was part of a successful promotional campaign launched in April, which saw a large number of customers visit the Hyundai showrooms to participate in the campaign.
The 60 winners won the opportunity to travel to Russia and witness the Saudi national football team matches in the World Cup through a free package, which consisted of a round-trip air ticket, transportation, hotel accommodation and an original FIFA football gift.
Mohamed Yousuf Naghi Motors and Hyundai conducted a raffle draw to pick the 60 winners.
“The success of this promotional campaign confirms the keen role of Mohamed Yousuf Naghi Motors—Hyundai in supporting and participating in all community events, and supporting the Saudi national football team in its international drive after being qualified for the fifth time in the World Cup finals in its history, where the team achieved noticeable results, especially after its big win over Egypt, in a match that drew the world’s attention,” the company said in a press statement.
Khalid Al-Harthy, national marketing operations and PR manager at Mohamed Yousuf Naghi Motors, who accompanied the fans on the Russia trip, said: “Our home team made this long-awaited 5th qualification for this global football event. Given the importance of this participation, our group of Hyundai customers supported the national football team matches and celebrated its historical win over Egypt during this World Cup 2018 in Russia.”
This initiative was part of a successful promotional campaign launched in April, which saw a large number of customers visit the Hyundai showrooms to participate in the campaign.
The 60 winners won the opportunity to travel to Russia and witness the Saudi national football team matches in the World Cup through a free package, which consisted of a round-trip air ticket, transportation, hotel accommodation and an original FIFA football gift.
Mohamed Yousuf Naghi Motors and Hyundai conducted a raffle draw to pick the 60 winners.
“The success of this promotional campaign confirms the keen role of Mohamed Yousuf Naghi Motors—Hyundai in supporting and participating in all community events, and supporting the Saudi national football team in its international drive after being qualified for the fifth time in the World Cup finals in its history, where the team achieved noticeable results, especially after its big win over Egypt, in a match that drew the world’s attention,” the company said in a press statement.
Khalid Al-Harthy, national marketing operations and PR manager at Mohamed Yousuf Naghi Motors, who accompanied the fans on the Russia trip, said: “Our home team made this long-awaited 5th qualification for this global football event. Given the importance of this participation, our group of Hyundai customers supported the national football team matches and celebrated its historical win over Egypt during this World Cup 2018 in Russia.”
