Nahdi Medical, in collaboration with Dr. Soliman Fakeeh Hospital, organized a breast cancer awareness campaign in Jeddah in which 100 Nahdi’s employees took part.

The initiative, which was launched in October to coincide with the breast cancer awareness month, was one of the company’s strategies to raise awareness internally and harness employees to contribute to it externally.

It also called on employees to spread hope and awareness among Saudi women, and encouraged early detection of breast cancer, treatment and prevention, and the reduction of this disease’s negative consequences.

The event consisted of a number of activities and lectures that helped define the disease and its causes, explained the process of early detection and awareness and the importance of physical activity, breastfeeding and eating a healthy diet, as factors to prevent breast cancer.

Yasser Joharji, CEO of Nahdi Medical, in his address emphasized that Nahdi holds responsibility in spreading health awareness through its subsidiaries, which serve more than 65 million customers annually. The company’s slogan — full of hope — does not materialize on the ground without the input of the male and female employees, and that is through training and development that allows them to be ambassadors of hope who will contribute to raising awareness in the field of health and beauty.

Joharji stated that the developmental role played by Nahdi is part of its strategic community centric vision, where it always strives to be an important player in the context of building an integrated and multi-disciplinary health care system.

The campaign was characterized by the design of a creative logo for breast cancer awareness, where the company’s employees configured a human chain in the shape of a pink ribbon that symbolized breast cancer awareness.

According to the latest figures of Saudi Cancer Registry, more than 10,000 cases have been treated in just one year.