Chopard in partnership with partner Al-Thobaity Jewellery Company recently unveiled a new Chopard Corner in El Khayyat Center in Jeddah.

Located on Tahlia Street, El Khayyat Center is among the few top destinations for luxury shopping seekers in the city. The district comprises numerous upscale department stores, malls and boutiques as well as key jewelry and watches stores.

The new Chopard corner exhibits the brand’s new concept designed by French architect Thierry W. Despont for all Chopard boutiques worldwide. This global concept has been applied to all new openings.

The opening of the first Chopard corner was announced by Chopard Co-Presidents Karl-Friedrich Scheufele and Caroline Scheufele together with Al Thobaity Jewellery Company.

Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvilier, the Swiss Jura. Since 1963, Chopard is owned by the Scheufele family and its headquarters are located in Geneva.

Internationally renowned for its watches and jewelry creations, the house employs today 2,000 people worldwide. The company is independent, vertically integrated and involved in the entire process from the designs to the distribution through more than 1,600 points of sale and 162 dedicated boutiques.

Over 30 different crafts are practiced at three manufacturing sites with a strong emphasis on in-house training.

Chopard has built its reputation on collections such as the Happy Diamond, Happy Sport and Mille Miglia collections.

The firm is also recognized for its fine watchmaking and manufacture expertise expressed in the LUC collection.

According to two of its fundamental values, respect and social responsibility, Chopard is strongly committed to various philanthropic organizations.

Since its establishment in 1985, Al-Thobaity Jewellery Company has been present in the Saudi market for the past 30 years, distributing high-end jewelry and timepieces brands and developing long-term relationships with high profile customers in Saudi Arabia.