In recent years, Saudi Arabia has become the world’s fastest booming economy, thanks to the absolute initiative taken by government and some vigilant entrepreneurs.

Aiming high has always been an ingredient for new businesses to run efficiently and thrive. It takes a lot of courage, risk factors are involved and criticism follow. It literally takes a lot for society and customs to digest the orientation of an idea, but soon enough it turns into a trend and later an inspiration for the rest of them all.

As perspective gets wider and maturity prevails in Saudi consumers and market itself, now things are surely changing for good. Consumer is getting more aware of the products, new phenomenon has completely changed the way we make choices and spend.

Just like more and more colors are being added to our visual taste, it takes marketers ever higher efforts to shape the consumers’ response toward their marketing tools. Just like all other industries, marketing the products has also become more vital than ever before. New tools to attract consumers are highly in demand and creative out of the box thinking is well in mandate.

Years earlier when Faden Media held responsibility for a whooping huge investment of almost 100 million in acquiring the world biggest LED screen on King Street Jeddah as an idea to reshape marketing tools, the result was magnificent.

Brands appreciated the acquisition and wished to have more of these initiatives to groom the customary and nature of Saudi love for metro lifestyle. Soon it became a landmark, it could be see, from 5 km away.

Considering the data available from authorities, in visual span of 10 km radius (around the LED screen), nearly 1.5 million cars hover on daily bases, making it one of the highest visual objects for any marketing campaign, compared with any other marketing medium, say for billboards, hangers or whatever else is available.