Saudi Arabian Airlines (Saudia) has announced the addition of a special channel featuring entertainment content by famous car expert Hasan Kutbi, starting this September.

The step aims at diversifying the airline’s entertainment content on flights and supporting innovative local talent.

The new channel will include latest car driving experiences as well as important tips for travelers wishing to drive in other countries.

Kutbi expressed his happiness over the airline’s initiative, saying the step reflects “the great role played by Saudi Arabian Airlines in supporting national talents that our beloved Kingdom is proud of and sharing them with the world.”