Oman Air, the national airline, continues to soar to greater heights. At the 27th Annual International ARC Awards, claimed to be the world’s largest annual report competition, the Oman Air Annual Report was adjudged the gold winner in the category for Non-Traditional Annual Report — Airlines, among hundreds of entries from over 60 countries.

The ARC Awards is stated to be the only annual report competition in the world not tied to a magazine or trade association. Its awards are given for overall performance — in other words, how well the annual report tells the company’s story this year. Each entry is evaluated 3 times during the preliminary rounds before the final selection is made.

Wunderman Oman won the award on the strength of the narrative story of Oman Air’s overall performance.

“Our mission is two-fold. As brand ambassador for Oman, it is our mission to promote Oman as a great destination and put it squarely on the world tourism map. Within Oman, we work to nurture local talent and create opportunities for the people. Our Annual Report is a summary of how successful this journey has been,” affirmed Mohammed Mubarak Al-Shikely, GM marketing, Oman Air.

“Over the years, we have worked in close collaboration with Oman Air to develop the brand. An in-depth knowledge of their business nuances helped us create this Annual Report, which is a reflection of how we, as agency and client, have grown together,” explained Rajesh Raman, VP, Wunderman and the Menacom Group.