Oman Air has unveiled Service by Design, a new and innovative inflight dining option for First Class customers.

With the slogan, Choose your own Chef, Service by Design enables passengers in Oman Air’s most exclusive cabins to compose their own inflight meals by visiting the airline’s website.

There they can choose from a delicious range of fine dining menu options to create the perfect inflight meal.

Service by Design menus can be selected at any time between making a reservation and 24 hours before departure.

An enhanced range of dishes is available on Oman Air’s website. Each is inspired by the vibrant flavors of the Middle East and Oman Air’s international destinations, and is made with the finest of fresh ingredients. Choices include halal, kosher, vegetarian and a range of other options to suit all tastes and preferences. Dishes are changed regularly to reflect seasonal variations and availability.

Unveiling Service by Design at Oman Air’s headquarters in Muscat, Abdulaziz Al-Raisi, EVP products and brand development, said: “Oman Air’s First Class customers expect only the very best and Service by Design is an outstanding addition to our exclusive First Class customer experience. This bespoke dining option offers the ultimate in onboard fine dining and ensures that Oman Air’s luxurious aircraft cabins and award-winning onboard service are complemented by the perfect, personalized inflight meal.”

“Service by Design is available wherever Oman Air offers First Class long-haul travel,” Al-Raisi said.

Service by Design is the latest offering from Oman Air’s creative inflight dining team. Their work has previously won acclaim in Saveur magazine’s Culinary Travel Awards, with judges singling out Oman Air’s London to Muscat First Class menu for special praise. In addition, refreshments offered in First Class have won a number of prizes at the Business Traveller Cellars in the Sky Awards.