OSN, the MENA region’s leading pay-TV network, has announced the appointment of Emad Morcos as its chief content officer, a newly created organizational role.
He will be responsible for driving OSN’s consolidated content strategy and is also mandated with the acquisition of programming rights across all OSN platforms.
With over 24 years of broadcast experience gained in some of the world’s leading media companies in the US, Europe and the Middle East, Morcos has been serving as senior vice president, media partners and digital, at OSN.
He reports to David Butorac, CEO of OSN.
David Butorac said: “The differentiating strength of OSN is its extensive portfolio of exclusive and premium content tailored for all our platforms including linear TV, OSN Play and Go online TV.”
The CEO added: Emad brings strong industry insights and experience that will enable us to continue to build on our leadership position.”
He said: “Emad’s new role will mean consolidation of content across platforms which is key to our success going forward.”
In his new role, Emad will further build on OSN’s content consolidation strategy that will drive revenue growth and cost management while enhancing the subscriber experience.
He will also be responsible for the acquisition of rights for all platforms, programming and creative services.
Emad Morcos said: “Today’s audiences are discerning about how and what they view. They demand the newest content at the same minute as global audiences. This calls for a comprehensive world-view on our content strategy for all our platforms to add sustained value for our subscribers.”
Morcos said: “We will continue to focus on building global partnerships with the world’s premier content and channel providers, alongside an emphasis on local content creation to maintain our cutting edge as the premier provider of world-class entertainment.”
He will be responsible for driving OSN’s consolidated content strategy and is also mandated with the acquisition of programming rights across all OSN platforms.
With over 24 years of broadcast experience gained in some of the world’s leading media companies in the US, Europe and the Middle East, Morcos has been serving as senior vice president, media partners and digital, at OSN.
He reports to David Butorac, CEO of OSN.
David Butorac said: “The differentiating strength of OSN is its extensive portfolio of exclusive and premium content tailored for all our platforms including linear TV, OSN Play and Go online TV.”
The CEO added: Emad brings strong industry insights and experience that will enable us to continue to build on our leadership position.”
He said: “Emad’s new role will mean consolidation of content across platforms which is key to our success going forward.”
In his new role, Emad will further build on OSN’s content consolidation strategy that will drive revenue growth and cost management while enhancing the subscriber experience.
He will also be responsible for the acquisition of rights for all platforms, programming and creative services.
Emad Morcos said: “Today’s audiences are discerning about how and what they view. They demand the newest content at the same minute as global audiences. This calls for a comprehensive world-view on our content strategy for all our platforms to add sustained value for our subscribers.”
Morcos said: “We will continue to focus on building global partnerships with the world’s premier content and channel providers, alongside an emphasis on local content creation to maintain our cutting edge as the premier provider of world-class entertainment.”
