International Group of Luxury Fragrances (IGLF) celebrated the "Finest Global Oud Fragrances" Festival at the Red Sea Mall in Jeddah from March 19 to March 27, 2015. The festival will move to Granada mall in Riyadh and to Alkhobar beginning of May.

This festival is considered to be the first of its kind in Saudi Arabia since it consists of several events such as designing an architectural structure of the word oud for the occasion, in addition to showcasing most of the international perfume brands that feature oud scent like Armani prive, Roberto Cavalli, Gucci, Yves Saint-Laurent, S.T.Dupont, Versace, Lancome, Givenchy, Montale, Chopard, Viktor & Rolf, Polo Ralph Lauren, Aigner, and Mancera.

Khaled Abdallah, project manager at International Group of Luxury Fragrances, said: "The key objective of holding the Finest Global Oud Fragrances festival is to shed light on Western oud brands by introducing the two worlds — most notorious for creating fragrances and blending them as such — the traditional oud essence with the modern Western touch," adding that the fragrances in general are considered as the perfect gift on many social events such as success, graduation, marriage, birth, etc.

Abdallah stressed the group's mission illustrated in "Your fragrance, your presence” slogan that reflects the role played by perfumes in highlighting personality through a variety of fragrances expressing a fragrance's time and occasion."

The festival gained momentum amid the TV program "Kalam Nawa3em" presenter Muna Abou during the festival centered on her experience with the Western oud. She added: "The Western oud experience is unique and worthy of our attention and support since the oud is originally a valuable essence that was translated today into several tones and scents thanks to the international brands that took the initiative of adding their personal touches to fit every person's style and cater to his daily needs of perfumes."