Panasonic Marketing MEA has joined SABIC’s Home of Innovation growth initiative that combines marketing, innovation and technology to create demand and grow business on a local, regional and global level. The initiative, which connects SABIC with industry-leading companies like Panasonic, helps to identify market needs and develop innovative solutions.

Panasonic is one of the 40 global, regional and local manufacturing companies that SABIC is entering into a strategic marketing relationship to promote the introduction of industry-leading technology into Saudi Arabia and the Middle East region.

“We look forward to collaborating with these companies to seek cost-effective, high-performance solutions that meet customer needs and increase demand for the design, manufacturing and purchase of new products in the Kingdom,” said Awadh Al-Maker, EVP, technology and innovation, SABIC.

As part of the initiative, SABIC’s Home of Innovation facility in Riyadh’s Techno Valley will be a place for inspiration and collaboration with a Demonstration Home on modern, comfortable and sustainable living and a Collaboration Center for visitors to discuss global challenges and seek partnership opportunities, or explore innovative products and materials among several key markets.

Tatsuya Kumazawa, director, eco solutions category, Panasonic Marketing MEA, said: “Innovation to promote sustainable living concepts is at the very essence of our business and so SABIC’s Home of Innovation initiative resonates with us and we are proud to be part of it.”

Panasonic’s lineup of sustainable solutions include LED lighting, refrigerators and air purifiers with ECO NAVI solution to conserve energy, intelligent LCD TV screens and cooking appliances with sensor technology to save energy.

“SABIC is committed to enabling downstream industry development in the Kingdom and region, and Home of Innovation provides a unique platform to engage the local market,” said Tymon Moore, marketing director, MEA at SABIC.