Malabar Gold and Diamonds, claimed to be the world’s third largest gold and diamond jeweler, has announced a massive foray into a new mini jewelry store — Pink Chic — that is expected to not only attract young and trendy consumers of today, but also expand its market share among the region’s gold and diamond jewelry retailers.

The trendy product range of Pink Chic reflects a shift from the company’s traditional seasonal gold jewelry that usually appeals the South Asian womenfolk. With Pink Chic, Malabar Gold and Diamonds widens its appeal among the most cosmopolitan class and women professionals.

Pink Chick is a name that generates curiosity. It is catchy, quirky and a little irrelevant. The logo reflects the uniqueness of the name. The color pink is quintessential girlie. All the elements combine together to clearly state that the store is for the girl who is not afraid to stand out.

The price range of Pink Chic’s collection has been set between $100 and $1,000 range – “very affordable for even the middle-income group.” Malabar Gold and Diamonds plans to spread Pink Chic in 100 locations within 3 years across the GCC including mini jewelry stores/kiosks at shopping malls and hotels.

Pink Chic’s vision is to become a global mini jewelry retail chain that houses ultra-contemporary, chic & trendy jewelry and to establish Pink Chic as a destination that offers hi-fashion chic and trendy jewelry to compliment the expressions and desires of the young and trendy.

“Pink Chic is the realization of a long drawn strategy to attract more and more young and trendy women and widen our jewelry offerings to a wider audience,” M.P. Ahammed, chairman of Malabar Gold and Diamonds, said. “It is part of our massive expansion plan that will see the company transform from a regional business entity to a large global corporation that caters to all tastes and cultures.