RAFAL, a premier in real estate development innovation, has reviewed its expansion strategy philosophy for the coming years in collaboration with A.T. Kearney, a global management firm. The aim is to produce prominent international strategies extended by A.T. Kearney, which takes Riyadh as its base, which provided such services for the some major companies worldwide.

RAFAL’s collaboration with A.T. Kearney is essentially to provide an innovative and advanced methodologies to better serve its clients, through developing and consolidating the expertise and qualifications of its valued team, thus better facing current challenges and future opportunities available in the real estate market within the Kingdom.

RAFAL’s strategy is a culmination of its achievements since its establishment, by developing 809 residential units within distinguished communities. The strategy will reflect the innovation of more than 3,950 residential units over the next 5 years in residential communities’ environment with cost of over SR5.1 billion.

During an interview with Managing Director Majed Al-Hogail, he said: “Today, RAFAL leads the dynamic lifestyle pattern that requires an enriched, homogeneous social environment, as well as common facilities, which represent residential communities desired by many Saudi and expatriate families. We at RAFAL are investing in new strategic locations and developing unique residential communities. Our growth strategy covers the Kingdom with new and bold opportunities within a prosperous real estate investment in the Kingdom, especially that it has the privilege of excellent political stability and economic growth, which will yield opportunities for sovereign investors and financial sector. It will also highlight the means for investors to position attractive and lucrative opportunities, this made RAFAL wish to enrich its expertise and support its investors through an expert consultant such as A.T. Kearney.”