Riyadh Exhibitions Company Ltd. (REC) participated in the Global Exhibitions Day, which was celebrated in Paris on June 8 to raise awareness of the exhibition industry as one of the forces driving global trade and growth.

Driven by UFI, a global association of the exhibition industry, the International Association of Exhibitions and Events (IAEE) and numerous association partners from all around the world combine efforts and unite for this global initiative. National events took place to celebrate Global Exhibitions Day in more than 20 countries.

Being a major company in the Saudi market, REC participated to present the role played by Saudi exhibitions globally, the investment opportunities available across the Saudi market and to provide accurate facts and figures on the MICE industry in Saudi Arabia.

Moreover, it is considered an excellent platform to discuss new trends and innovative ideas in this industry which is witnessing significant growth in the Middle East in general and the Kingdom in particular.

Edward Rabbat, executive manager, REC, said: “Riyadh Exhibitions Company Ltd. was keen to participate in this global event to represent the Kingdom and enhance our presence, which is a great opportunity to communicate our services to an international audience.”

Rabbat added: “Our client portfolio includes more than 1,000 local and international exhibitors and sponsors who participate in our diversified shows organized in Saudi Arabia, and we are always looking for opportunities to upgrade our services to better serve our increasing client portfolio.”