SEDCO Holding Group launched its all-new Riyali Financial Literacy E-Learning Platform. The program’s objective is to reach two million young people over the next five years.

The launch of the Riyali e-learning platform is the next logical step and constitutes a paradigm shift for a program that was initially carried out in universities, the group stated.

Riyali Kids expanded to schools and penetrated the young minds through intensive training courses provided to ambassadors and volunteers.

The program signed strategic partnerships with training and academic centers since 2012, because it had set itself a target to physically reach 50,000 young people within five years.

This far, the program offered training sessions in 22 Saudi cities gathering 950 program ambassadors and volunteers, each adequately prepared to give the Riyali course to university and school students.

Developed by SEDCO Holding Group, Riyali addresses the need to educate the Saudi population on financial literacy and empowers it with personal financial skills for the 21st century.

Riyali aims to educate Saudi youth on financial concepts such as planning, budgeting, saving, investing and borrowing.

The curriculum consists of a series of interactive free workshops, 6-8 minute video lessons, along with online reading material, discussion boards and an exam.

Amr Banaja, VP corporate communications, marketing and CSR at SEDCO Holding Group, said: “Previous successful experiences reaffirmed the need for a financial literacy program, and today SEDCO Holding Group is happy to launch its own electronic learning platform to make Riyali available and accessible to all.”

Kamal Shaaban, CSR manager at SEDCO Holding Group, stated: Riyali has been a success since its launch in 2012, and has involved young men and women, thanks to its fruitful partnerships with training and academic centers. This new window of opportunity onto the digital world is a milestone for the program.”