Samsung Electronics Co. Ltd., a global leader in digital media and digital convergence technologies, on Sunday showcased its most advanced and innovative technologies to the public and media at Grenada Mall in Riyadh.

The display is part of Samsung Fair that will last till Nov. 25, enabling the Saudi consumer to get a close-up on the latest products that define the company’s vision empowering consumers to discover a world of possibilities.

Following the unveiling ceremony held in the presence of Abdulakim Al-Ahmad, United Matbouli Group showroom manager in Riyadh, and Qusai Mukhtar, PR manager at Samsung Electronics KSA, Jae Cheon Park, GM Samsung Electronics KSA, said: “The Samsung Fair demonstrates to the people of Riyadh after our Jeddah fair how we are redefining product categories across all of its product lines; reinvigorating the consumer electronics market with seamless content discovery, intuitive control, and personalized user experiences. We unveil the world of possibilities of using each of our products separately, but the greater revolution is demonstrating how together they can work hand in hand to provide an ultimate user experience reflected by our smart life philosophy.”

Mukhtar said: “The fair hosts the largest selection of the most innovative Samsung products revealed in the second half of 2013, among them being the ultra high definition (UHD) TV coming in 55” and 65” representing one of the largest screens in home entertainment viewing with brilliant picture quality in ultra-HD resolution that is four times higher than Full HD, in response to consumer demand.”

The OLED series of televisions are an addition to the vast quality of sets presented by Samsung, Mukhtar added. They give users functions, including more contrast than any other TV set and the possibility to view 2 channels at once on the full screen.