Samsung Electronics Co. Ltd, a global leader in digital media and digital convergence technologies, has launched Samsung Journey, a moving experience zone, reaching consumers across 18 different cities in the Kingdom. Inspired by people everywhere to live smart, the nationwide campaign invited passionate individuals to join Samsung in exchanging each other’s traditional background and in experiencing and learning to adopt Samsung’s smart living technology.

Inspired by this beneficial learning experience, Samsung has opened its second launch of the Samsung fair experience at Red Sea Mall. The fair showcased some of Samsung’s second half products of 2013 while providing consumers with the opportunity to learn more about the benefits of adopting their advanced products. The fair concludes Samsung’s activities for 2013, having achieved four still-shows and one moving experience zone, all of which provided its users in the Kingdom with the opportunity to personally try their products and experience Samsung’s "Smart Living" philosophy.

The fair, which began on Thursday, ends on Dec. 15. It showcases Samsung’s latest phones, televisions, audio and visual products, home appliances and computers, which all comprise state-of-the art technologies that have received global recognition for their ability to combine functionality and enjoyment simultaneously to visitors surrounding the booth.

Jae Cheon Park, Samsung Electronics KSA GM, said: “Samsung continues to launch its latest innovative products in the Saudi market as a response to users’ keen demand to acquire these products, especially considering the success Samsung products have attained globally.”

He added, “The Samsung Fair provides an opportunity to experience Samsung’s latest products and enjoy the various advantages that only these products offer. I invite the public to visit and learn more about Samsung’s latest product innovations that have undoubtedly continued to meet the people’s aspirations and have genuinely contributed to the improvement of their lives.